Shopify Product Feeds specify the product you are selling and includes details like its specifications and attributes. They are crucial for sales of your products when listed on shopping channels, hence they must not be ignored.
One of the best ways of reaching out to the potential buyers for your products and to boost sales on your Shopify Store is that by listing the products on various shopping channels.
Shopping Channels like Google, Bing, Facebook, Amazon, etc. are the best to market your products and reveal your amazing products collection to the world. This would help you in bringing buyers that are in dire need of having the listed products and that they would choose your store to make the purchase from if your Product feeds are properly optimized.
This shows the huge potential that these shopping channels carry in order to persuade people that are willing to make a purchasing decision. That said, you need to give it a serious thought and optimize your Shopify Product Feeds so that your product will be more likely to be shown to those that are ready to buy it.
A well thought and well optimized Shopify product feed goes a long way and helps in increasing sales considerably, whereas blindly listing your products on multiple shopping channels will lead to more confusion and chaos without any suitable results.
So the question still remains what are the benefits and why should you optimize your Shopify Product Feed? But, Lets first understand what are Shopify Product Feeds.
What is a Shopify Product Feed?
Product feeds or Shopping Feeds or Product data Feeds are files that contain information about various products. This information basically consists of Product Specifications, Dimensions, Images, etc. This information is then used by marketing/shopping channels like Google, Facebook, Bing, Amazon, etc. to use the specified product data and display these product listings as feeds in the form of ads.
Product Feeds are usually generated, stored, and submitted to the shopping channels in CSV, TXT, or XML File Formats. So, in order to display accurate product data, you need to optimize these feeds in the form specified by the Shopping Channel.
Why Optimize Shopify Product Feed?
If you submit an un-optimized feed then the same will be reflected on the said channels and displayed to the customers. If your feed has product images that are improper in size or not properly cropped, or the product has is missing a variant then this would turn back the customers and you will miss out on a sale.
You can optimize product feeds manually by adding the product details in the format requested by the Shopping Flatform but, the thing is that every time a change is made in the inventory you have to reupload the file containing feeds with the updated data.
Now, everything is fine when your store has less products and you have ample of free time. The problem starts when you have to manage thousands of products spread across various categories. You have to update the feeds on time and submit it to the shopping channel if a product goes out of stock or there is a change in the product specifications.
This consumes a lot of time and manpower as it is not possible for a single person to manage this all. Given the complexity of this task it is better to automate the whole process and let the feeds update itself whenever a change is made in the inventory.
So, to keep the mistakes zero and to present accurate data to the Shopping Channels we use Shopify Product Feed App. Product Feed Apps on Shopify help to automatically generate, update and submit feeds to various shopping channels and sync various product attributes as and when needed when there is a change in your inventory.
Benefits of Optimizing your Shopify Product Feed
Though there are many benefits of Optimizing your Shopify Store for Product Feeds, here are a few advantages that stand out from the rest:
Fewer Rejections and Less Mistakes
Shopping Channels are very strict when it comes to listing products. They are thoroughly tested for errors like wrong URLs, missing variants, missing specifications, etc. feeds that are found missing on this crucial data are tend to get rejected upon submission. So, having a well-optimized product feed with no mistakes or no human error will have more chances of getting approved.
Manage Less Static Catalogues
There are some product catalogues that require frequent adjustment Example: Apparels with multiple colors, sizes, occassions, prices etc. these products information tend to change quickly and it would be a pain to manually update the product feeds frequently. This will invite errors and lot of confusion. Hence, Automatically Optimized Product Feeds can be your saviour.
More Clicks with Increased Conversions
A well-optimized product feed with the perfect product title and crisp image attracts customers and increases the chances of getting clicks. When you earn a click you have to make sure the product specifications are up-to-date and correct. If the product excites the buyer you earned a sale. This is where automatic product feed generator apps can be beneficial.
There are 30+ Active Shopping Channels and Optimizing Product Feeds for each shopping channel won’t be possible for a single person as each channel has their own unique way of structuring data to be listed. This mammoth task is easily handled by the Product Feed App as they are built to optimize multi-channel feeds.
Track Feeds Performance using Analytics
Optimized Data Feeds’ performance can be monitored on each shopping channel using analytics of the product feed tool. This enables you to identify and differentiate profitable products and also the products that are’t performing well. Using this you can stock on the well perfroming products as the demand rises and drop the low performing products from your invenory.
How Product Feeds Generator App can help you?
Product Feed Generator by FeedGeni is fully capable to create, manage and optimize product feeds for Amazon, Google, Instagram, Facebook, Snapchat and 30+ Shopping channels on the internet. This product feed app can has an easy-to-use interface that makes managing feeds as easy as pie.
Product Feed Generator supports feed generation in CSV, XML, TXT and RSS Feed Types. It can sync a lot of attributes including Price, Product Categories, Images, Size, Color, GTIN, ISBN, and more to the shopping channel.
The Feeds App also allows you to edit products in bulk using the bulk editor that can save you from a lot of hassle. You can also set Inventory Rules so all the new Products are quickly imported to their respective channels. The app also has features like Weight Conversion to easily convert weights, set Google Custom Labels, Title Optimization, Product Mapping, and more.
Product Feed Generator is available for free for up to 50 Products/Sku’s for 1 Shopping Channel, however, if you want to list more products on multiple shopping channels then you need to be on a paid plan. The following are the pricing details:
- Free Plan | Free with upto to 50 Products/Sku’s
- Basic Plan | $19.99/month with upto 1000 Products/Sku’s (Cheapest)
- Pro plan | $49.99/month with upto 5000 Products/Sku’s (Popular)
- Enterprise plan | $99.99/month for Unlimited Products/Sku’s
This is why you must optimize your Shopify Product Feed in order to quickly reach the potential customer and log a sale.
So, if you are in search of a reliable Product Feed App for your Shopify Store that gets the work done without any fuss, then you must definitely consider installing Product Feed Generator App. The app is fast and is constantly being updated to offer the best experience to its users.
Join hundreds of other users that have used this useful product feed app and never again miss a customer due to improper and incorrect product feeds.